How to Survive If You Forgot About Valentine’s Day

Keep it simple.

Unlike birthdays or anniversaries, Valentine’s Day isn’t unique to you and your partner. That is to say, you’re not the only couple celebrating this February. The good news is, since this day is not so special, your gift doesn't need to be either. On a day that 62% of Americans celebrate, it’s hard to come up with a romantic gesture that isn’t mired in cliche. So don’t bother.

It’s not too late.

Steer clear of flowers or a dinner date. At this point, reservations are hard to come by and you’d be better off foraging for weeds in your frozen garden than trying to buy a decent bouquet. Buy a box of chocolates, write a heartfelt love note, and set some reminders in your calendar right now so you don’t repeat this scenario when it counts.

Blame the System.

Valentine’s Day is one of the biggest consumer holidays in the United States. But despite the fact that Americans are projected to spend over $20 billion dollars this V day, according to the National Retail Federation, less and less lovers are planning to celebrate this year. In the most recent survey by the NRF and  Prosper Insights & Analytics, only a little more than half of those under the age of 55 were planning to celebrate this year.

This is good news for you. Tell your significant other that you’re simply protesting against our society’s brainwashing consumerism. You don’t need Hallmark to express your affection. Talk about Nietzsche or merits of minimalism to really sell it.

David Borgenicht